We narratively represent our selves in part in order to answer certain questions of identity. It is useful to distinguish two different aims of self-representation that in the end are deeply intertwined. First, there is self-representation for the sake of self-understanding. This is the story we tell ourselves to understand ourselves for who we are. The ideal here is convergence between self-representation and an acceptable version of the story of our actual identity. Second, there is self-representation for public dissemination, whose aim is underwriting successful social interaction.

The player of the inner game comes to value the art of relaxed concentration above all other skills; he discovers a true basis for self-confidence; and he learns that the secret to winning any game lies in not trying too hard. He aims at the kind of spontaneous performance which occurs only when the mind is calm and seems at one with the body, which finds its own surprising ways to surpass its own limits again and again.

In all ages, literature aims at the interpretation of the universe and a deep perception of humanity by means of language.

Evolution is not necessarily a reductive theory: it does not explain away or reduce meaningfulness and value, any more than it explains away or reduces mathematics, economics, or even sociobiology itself. It aims to provide a naturalistic explanation of biological characteristics, including the capacities that enable us to recognize value and meaning. Giving a causal explanation of the origin of capacities is not the same as giving an account of the relevant meaning or content.

In summary, goals or end-states are not intrinsically valuable, even though they direct and explain action. Although having aims or goals is an important and unavoidable aspect of life, it is a mistake to confuse those goals with non-instrumental value because this would imply that activities are merely instrumentally valuable. It is the goals of our activities that are instrumentally valuable; they are valuable to achieve because they lead to further worthwhile activities.

Architecture aims at Eternity.

Goodness must be denied a place among the aims of art. For Goodness is a qualification belonging to the constitution of reality, which in any of its individual actualizations is better or worse. Good and evil lie in depths and distances below and beyond appearance. They solely concern inter-relations within the real world. The real world is good when it is beautiful. Art has essentially to do with perfections attainable by purposeful adaptation of appearance.

No man can ever rise above that at which he aims.

We must grasp the number of aims entertained by those who argue as competitors, and rivals to the death. These are five in number, refutation, fallacy, paradox, solecism, and fifthly to reduce the opponent in the discussion to babbling - i.e. to constrain him to repeat himself a number of times; or it is to produce the appearance of each of these things without the reality.

Comedy aims at representing men as worse, and tragedy as better than in real life.

Every state is a community of some kind, and every community is established with a view to some good; for mankind always act in order to obtain that which they think good. But, if all communities aim at some good, the state or political community, which is the highest of all, and which embraces all the rest, aims at good in a greater degree than any other, and at the highest good.

A wise reserve seasons the aims and matures the means.

Almost all education has a political motive: It aims at strengthening some group, national or religious or even social, in the competition with other groups. It is the motive, in the main, which determines the subjects taught, the knowledge offered and the knowledge withheld, and also decides what mental habits the pupils are expected to acquire. Hardly anything is done to foster the inward growth of mind and spirit; in fact, those who have most education are very often atrophied in their mental and spiritual life.

When a man lacks discrimination, his will wanders in all directions, after innumerable aims. Those who lack discrimination may quote the letter of the scripture; but they are really denying its inner truth. They are full of worldly desires and hungry for the rewards of heaven. They use beautiful figures of speech; they teach elaborate rituals, which are supposed to obtain pleasure and power for those who practice them. But, actually, they understand nothing except the law of Karma that chains men to rebirth. Those whose discrimination is stolen away by such talk grow deeply attached to pleasure and power. And so they are unable to develop that one-pointed concentration of the will, which leads a man to absorption in God.

The religious concentration of the soul appears in the form of feeling; it nevertheless passes also into reflection; a form of worship is a result of reflection. The second form of the union of the objective and subjective in the human spirit is art. This advances farther into the realm of the actual and sensuous than religion. In its nobles walk it is occupied with representing, not indeed, the spirit of God, but certainly the form of God; and in its secondary aims, that which is divine and spiritual generally. Its office is to render visible the divine; presenting it to the imaginative and intuitive faculty. but the true is the object not only of conception and feeling, as in religion - and of intuition, as in art - but also of the thinking faculty; and this gives us the third form of the union in question - philosophy.

Passions, private aims, and the satisfaction of selfish desires, are… most effective springs of action. Their power lies in the fact that they would respect none of the limitations which justice and morality would impose on them; and [they] have a more direct influence over man than the artificial and tedious discipline that tends to order and self-restraint, law and morality.

The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like cuttlefish squirting out ink.

What are the aims which are at the same time duties? They are the perfecting of ourselves, and the happiness of others.

In view of the complete systematic unity of reason, there can only be one ultimate end of all the operations of the mind. To this all other aims are subordinate, and nothing more than means for its attainment. This ultimate end is the destination of man, and the philosophy which relates to it is termed moral philosophy.

The whole course of our life must be subject to moral maxims; but this is impossible, unless with the moral law, which is a mere idea, reason connects an efficient cause which ordains to all conduct which conforms to the moral law an issue either in this or another life, which is in exact conformity with our highest aims.