Author 191132

Bruce Doolin
Henderson
1915
1992

Founder of the Boston Consulting Group

Author Quotes

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

Author Picture
First Name
Bruce Doolin
Last Name
Henderson
Birth Date
1915
Death Date
1992
Bio

Founder of the Boston Consulting Group