American Businessman, Founder of Marshall Field and Company
If a blending of individualism and of cooperative participation is a prerequisite to a democratic solution of the problems of a society of free men, it must also be noted that an atmosphere of freedom is required if these problems are to be met constructively and as they arise.
To do the right thing, at the right time, in the right way; to do some things better than they were ever done before; to eliminate errors; to know both sides of the question; to be courteous; to be an example; to work for the love of work; to anticipate requirements; to develop resources; to recognize no impediments; to master circumstances; to act from reason rather than rule; to be satisfied with nothing short of perfection.
I have tried to make all my acts and commercial moves the result of definite consideration and sound judgment. There were never any great ventures or risks. I practiced honest, slow-growing business methods, and tried to back them with energy and good system.
Things to remember: 1) The worth of character; 2) The improvement of talent;
3) The influence of example; 4) The joy of origination; 5) The dignity of simplicity; 6) The success of perseverance... More things to remember: 7) The value of time; 8) The pleasure of working; 9) The obligation of duty; 10) The power of kindness; 11) The wisdom of economy; 12) The virtue of patience.
Twelve Things to Remember: The value of time. The success of perseverance. The pleasure of working. The dignity of simplicity. The worth of character. The power of kindness. The influence of example. The obligation of duty. The wisdom of economy. The virtue of patience. The improvement of talent. The joy of originating.