Marshall McLuhan, fully Herbert Marshall McLuhan

Marshall
McLuhan, fully Herbert Marshall McLuhan
1911
1980

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

With TV, came the icon, the inclusive image, the inclusive political posture or stance.

Without an anti-environment, all environments are invisible. Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.

Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.

World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.

World War III is a guerrilla information war with no division between military and civilian participation.

Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.

You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvelous resources.

Youth instinctively understand the present environment ? the electric drama. It lives mythically and in depth.

With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.

There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious.

TV is not good at covering single events. It needs a ritual, a rhythm, and a pattern...[TV] tends to fosters patterns rather than events.

War is never anything less than accelerated technological change.

What we call art would seem to be specialist artifacts for enhancing human perception.

The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.

The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.

There is no individualism in Eastern or oral cultures.

Typographic man can express but is helpless to read the configurations of print technology.

We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation.

When a thing is current, it creates a currency.

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.

Author Picture
First Name
Marshall
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
1911
Death Date
1980
Bio

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert