Marshall McLuhan, fully Herbert Marshall McLuhan

Marshall
McLuhan, fully Herbert Marshall McLuhan
1911
1980

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

With TV, came the icon, the inclusive image, the inclusive political posture or stance.

Without an anti-environment, all environments are invisible. Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.

Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.

World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.

World War III is a guerrilla information war with no division between military and civilian participation.

Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.

You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvelous resources.

Youth instinctively understand the present environment ? the electric drama. It lives mythically and in depth.

With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.

The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.

There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.

Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language.

Visual space is the space of detachment. Audile-tactile space is the space of involvement.

We shape our tools and afterwards our tools shape us.

The uniformity and repeatability of print created the ?political arithmetic? of the seventeenth century and the ?hedonistic calculus? of the eighteenth.

There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

Today, with all our technology, and because of it, we stand once more in the magical acoustical sphere of pre-literate man.

War has become the environment of our time if only because it is an accelerated form of innovation and education.

What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.

The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.

There is an impression abroad that literary folk are fast readers. Wine tasters are not heavy drinkers. Literary people read slowly because they sample the complex dimensions and flavors of words and phrases. They strive for totality not lineality. They are well aware that the words on the page have to be decanted with the utmost skill. Those who imagine they read only for content are illusioned.

Try not to have Emily exposed to hours and hours of TV. It is a vile drug which permeates the nervous system, especially in the young.

War is never anything less than accelerated technological change.

Author Picture
First Name
Marshall
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
1911
Death Date
1980
Bio

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert