Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

Violence is the effort to maintain and restore a weakened psyche.

We look at the present through a rear view mirror. We march backwards into the future.

While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.

The typographic lore of school children points to the gap between the scribal and typographic man.

There are no remote places. Under instant circuitry, nothing is remote in time or in space. It's now.

Today we experience, in reverse, what pre-literate man faced with the advent of writing.

Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.

We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology.

The unformulated message of an assembly of news items from every quarter of the globe is that the world today is one city. All war is civil war. All suffering is our own.

There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.

Today, computers hold out the promise of a means of instant translation of any code or language into any other code or language.

Visual space is the space of detachment. Audile-tactile space is the space of involvement.

We shape our tools and afterwards our tools shape us.

The uniformity and repeatability of print created the ?political arithmetic? of the seventeenth century and the ?hedonistic calculus? of the eighteenth.

There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.

Today, with all our technology, and because of it, we stand once more in the magical acoustical sphere of pre-literate man.

War has become the environment of our time if only because it is an accelerated form of innovation and education.

What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.

The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.

There is an impression abroad that literary folk are fast readers. Wine tasters are not heavy drinkers. Literary people read slowly because they sample the complex dimensions and flavors of words and phrases. They strive for totality not lineality. They are well aware that the words on the page have to be decanted with the utmost skill. Those who imagine they read only for content are illusioned.

Try not to have Emily exposed to hours and hours of TV. It is a vile drug which permeates the nervous system, especially in the young.

War is never anything less than accelerated technological change.

What we call art would seem to be specialist artifacts for enhancing human perception.

The user is the content of any situation, whether its driving a car, or wearing clothes or watching a show. The user is content.

There is no connection between the elements in an electric world, which is equivalent to being surrounded by the human unconscious.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert