Marshall McLuhan, fully Herbert Marshall McLuhan

Marshall
McLuhan, fully Herbert Marshall McLuhan
1911
1980

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.

Throughout Finnegan?s Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of the Idols.

Typography extended its character to the regulation and fixations of languages.

We are the genitals of our technology. We exist only to improve next year?s model.

When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

The wheel is an extension of the foot, the book is an extension of the eye; clothing, an extension of the skin, electric circuitry, an extension of the central nervous system

To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.

We become what we behold. We shape our tools and then our tools shape us.

When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals. (p. 261)

The telegraph press mosaic is acoustic space as much as an electric circus.

The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

Typography tended to alter language from a means of perception and exploration to a portable commodity.

We begin again to structure the primordial feelings... from which 3000 years of literacy divorced us. We begin again to live a myth.

When we put our central nervous system outside us we returned to the primal nomadic state.

The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.

The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.

To the blind all things are sudden.

Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes.

We don't know who discovered water, but we know it wasn't the fish.

When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total.

The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.

The young are really the hairs to a generation of incompetence.

Author Picture
First Name
Marshall
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
1911
Death Date
1980
Bio

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert