Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

We are the genitals of our technology. We exist only to improve next year?s model.

When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.

The bible belt is oral territory and therefore despised by the literati.

The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.

The Greeks encountered the confusion of tongues when numbers invaded Euclidean space.

The magic of the cave image lies in its being, not in its being seen. The symbolic does not refer. It is.

The more the data banks record about each one of us, the less we exist.

The only people who have proof of their sanity are those who have been discharged from mental institutions

The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

The book is a private confessional form that provides a ?point of view.?

The divorce of poetry and music was first reflected by the printed page.

The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.

The manuscript shaped medieval literary conventions at all levels.

The more you make people alike, the more competition you have. Competition is based on the principle of conformity.

The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.

The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern towards participation in a process, rather than apprehension of concepts.

The dyslexic: Everyman as cubist.

The Gutenberg galaxy was theoretically dissolved in 1905 with the discovery of curved space, but in practice it had been invaded by the telegraph two generations before that.

The mark of our time is its revulsion against imposed patterns.

The mosaic form of the TV image demands participation and involvement in depth, of the whole being, as does the sense of touch.

The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.

The real news is bad news.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

The electric light is pure information. It is a medium without a message.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert