Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.

We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology.

The city no longer exists except as a cultural ghost for tourists. Any highway eatery with its TV set, newspaper and magazine is as cosmopolitan as New York or Paris.

The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.

The increase of visual stress among the Greeks alienated them from the primitive art that the electronic age now reinvents after interiorizing the ?unified field? of electric all-at-onceness.

The medieval student had to be paleographer, editor, and publisher of the authors he read.

The new electronic independence re-creates the world in the image of a global village.

The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.

The sheer increase in the quantity of information movement favored the visual organization of knowledge and the rise of perspective even before typography.

The comic strip: upholder of Homeric culture.

The family circle has widened. The world pool of information fathered by the electric media - movies, Telstar, flight - far surpasses any possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

The inner trip is not the sole prerogative of the LSD traveler; it?s the universal experience of TV watchers.

The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

The new media are not bridges between man and nature - they are nature... The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.

The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.

The sociologist permits himself to see only what is acceptable to his colleagues.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.

The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.

The medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighborhood, your education, your job, your government, your relation to ?the others.? And they?re changing dramatically.

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."

The space of early Greek cosmology was structured by logos ? resonant utterance or word.

The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Author Picture
First Name
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
Death Date

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert