Marshall McLuhan, fully Herbert Marshall McLuhan

Marshall
McLuhan, fully Herbert Marshall McLuhan
1911
1980

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The images of mankind have become the most basic thing about them. And they're all software, and disembodied.

The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.

The new electric environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound ? from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electric environment as we put on our clothes, or as the fish puts on water.

The potential of any new technology is always dissipated by its users involvement in its predecessors.

The sculptural qualities of the image dim down the purely personal identity.

The city no longer exists except as a cultural ghost for tourists. Any highway eatery with its TV set, newspaper and magazine is as cosmopolitan as New York or Paris.

The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.

The increase of visual stress among the Greeks alienated them from the primitive art that the electronic age now reinvents after interiorizing the ?unified field? of electric all-at-onceness.

The medieval student had to be paleographer, editor, and publisher of the authors he read.

The new electronic independence re-creates the world in the image of a global village.

The pre-atomist multisensory void was an animate, pulsating, and moving vibrant interval, neither container nor contained, acoustic space penetrated by tactility.

The sheer increase in the quantity of information movement favored the visual organization of knowledge and the rise of perspective even before typography.

The comic strip: upholder of Homeric culture.

The family circle has widened. The world pool of information fathered by the electric media - movies, Telstar, flight - far surpasses any possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

The inner trip is not the sole prerogative of the LSD traveler; it?s the universal experience of TV watchers.

The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.

The new media are not bridges between man and nature - they are nature... The new media are not ways of relating us to the old world; they are the real world and they reshape what remains of the old world at will.

The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.

The sociologist permits himself to see only what is acceptable to his colleagues.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The field of 'information theory' began by using the old hardware paradigm of transportation of data from point to point.

The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.

The medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighborhood, your education, your job, your government, your relation to ?the others.? And they?re changing dramatically.

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."

Author Picture
First Name
Marshall
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
1911
Death Date
1980
Bio

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert