Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property.

The message of radio is one of violent, unified implosion and resonance.

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a ?point of view.?

The specialist is one who never makes small mistakes while moving towards the grand fallacy.

The content or time-clothing of any medium or culture is the preceding medium or culture.

The global village is a place of very arduous interfaces and very abrasive situations.

The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable ?commodity,? the first assembly-line, and the first mass-production.

The method of the twentieth century is to use not single but multiple models for experimental exploration ? the technique of the suspended judgment.

The new science of communication is percept, not concept.

The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

The great sixteenth century divorce between art and science came with accelerated calculators.

The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.

The metropolis today is a classroom; the ads are its teachers. The traditional classroom is an obsolete detention home, a feudal dungeon.

The newspaper is a corporate symbolist poem, environmental and invisible, as poem.

The printing press, the computer, and television are not therefore simply machines which convey information. They are metaphors through which we conceptualize reality in one way or another. They will classify the world for us, sequence it, frame it, enlarge it, reduce it, argue a case for what it is like. Through these media metaphors, we do not see the world as it is. We see it as our coding systems are. Such is the power of the form of information.

The criminal, like the artist, is a social explorer.

The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.

The levelling of inflexion and of wordplay became part of the program of applied knowledge in the seventeenth century.

The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.

The nuclear bomb will turn warfare into the juggling of images.

The print-made split between head and heart is the trauma which affects Europe from Machiavelli till the present. Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters.

The culture-heroes of pre-literacy and post-literacy alike are robots.

The Greek ?point of view? in both art and chronology has little in common with ours but was much like that of the Middle Ages.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert