Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The mask, like the side-show freak, is mainly participatory rather than pictorial in its sensory appeal.

The most human thing about us is our technology.

The percept takes priority of the concept.

The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age.

The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

The electronic age is a world in which causes and effects become almost interchangeable, as in music structures.

The hot radio medium used in cool or non-literate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.

The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.

The mother tongue is propaganda.

The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.

The role of the artist is to create an Anti-environment as a means of perception and adjustment.

The car has become the carapace, the protective and aggressive shell, of urban and suburban man.

The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.

The huge advantage of Canada is its backwardness.

The media have substituted themselves for the older world.

The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.

The poet, the artist, the sleuth - whoever sharpens our perception tends to be anti-social, rarely 'well-adjusted,' he cannot go along with currents and trends. A strange bond often exists among anti-social types in their power to see environments as they really are.

The school system, custodian of print culture, has no place for the rugged individual. It is, indeed, the homogenizing hopper into which we toss our integral tots for processing.

The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture.

The existential trauma had a physical basis in the first electric extension of our nervous system.

The human family now exists under conditions of a global village. We live in a single constricted space resonant with tribal drums.

The media have substituted themselves for the older world. Even if we should wish to recover that older world we can do it only by an intensive study of the ways in which the media have swallowed it.

The name of a man is a numbing blow from which he never recovers.

The portability of the book, like that of the easel-painting, added much to the new culture of individualism.

The scientist rigorously defends his right to be ignorant of almost everything except his specialty.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert