Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.

The medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighborhood, your education, your job, your government, your relation to ?the others.? And they?re changing dramatically.

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."

The specialist is one who never makes small mistakes while moving towards the grand fallacy.

The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property.

The message of radio is one of violent, unified implosion and resonance.

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a ?point of view.?

The content or time-clothing of any medium or culture is the preceding medium or culture.

The global village is a place of very arduous interfaces and very abrasive situations.

The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable ?commodity,? the first assembly-line, and the first mass-production.

The method of the twentieth century is to use not single but multiple models for experimental exploration ? the technique of the suspended judgment.

The new science of communication is percept, not concept.

The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.

The coverage is the war. If there were no coverage, there'd be no war. Yes, the newsmen and the mediamen around the world are actually the fighters, not the soldiers anymore.

The great sixteenth century divorce between art and science came with accelerated calculators.

The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.

The metropolis today is a classroom; the ads are its teachers. The traditional classroom is an obsolete detention home, a feudal dungeon.

The newspaper is a corporate symbolist poem, environmental and invisible, as poem.

The printing press, the computer, and television are not therefore simply machines which convey information. They are metaphors through which we conceptualize reality in one way or another. They will classify the world for us, sequence it, frame it, enlarge it, reduce it, argue a case for what it is like. Through these media metaphors, we do not see the world as it is. We see it as our coding systems are. Such is the power of the form of information.

The criminal, like the artist, is a social explorer.

The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert