Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."

The space of early Greek cosmology was structured by logos ? resonant utterance or word.

The Concept of Dread, by Soren Kierkegaard, appeared in 1844, first year of the commercial telegraph...It mentions the telegraph as a reason for dread and nowness or existenz.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

The invention of printing did away with anonymity, fostering ideas of literary fame and the habit of considering intellectual effort as private property.

The message of radio is one of violent, unified implosion and resonance.

The new overkill is simply an extension of our nervous system into a total ecological service environment. Such a service environment can liquidate or terminate its beneficiaries as naturally as it sustains them.

The press is a group confessional form that provides communal participation. The book is a private confessional form that provides a ?point of view.?

The specialist is one who never makes small mistakes while moving towards the grand fallacy.

Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

My method is vertical rather than horizontal so the scenery does not change but the texture does.

Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly.

People in new environments always produce the new preceptual modality without any difficulty or awareness of change. It is later that the psychic and social realignments baffle societies.

Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.

School is the advertising agency which makes you believe you need the society as it is.

Technology is that which separates us from our environment.

The artists of our culture, 'the antennae of the race,' had tuned in to the new ground and begun exploring discontinuity and simultaneity.

Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.

Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance.

Mysticism is just tomorrow?s science dreamed today.

Once you see the boundaries of your environment, they are no longer the boundaries of your environment.

People never remember but the computer never forgets.

Prose is private drama; poetry is corporate drama.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert