Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

The name of a man is a numbing blow from which he never recovers.

The portability of the book, like that of the easel-painting, added much to the new culture of individualism.

The scientist rigorously defends his right to be ignorant of almost everything except his specialty.

The Chinese used the intervals between things as the primary means of getting 'in touch' with situations.

The extreme distraction presented by the acoustic and cinematic rivals of the book brings decreasing opportunities for attentive and uninterrupted reading.

The images of mankind have become the most basic thing about them. And they're all software, and disembodied.

The media themselves are the avant-garde of our society. Avant-garde no longer exists in painting, music and poetry, it's the media themselves.

The new electric environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound ? from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electric environment as we put on our clothes, or as the fish puts on water.

The potential of any new technology is always dissipated by its users involvement in its predecessors.

The sculptural qualities of the image dim down the purely personal identity.

Logos is the formal cause of the cosmos and all things, responsible for their nature and configuration.

Money is a poor man's credit card.

Obsolescence never meant the end of anything, it's just the beginning.

Our permanent address is tomorrow.

Print altered not only the spelling and grammar but the accentuation and inflection of languages, and made ?bad grammar? possible.

Real life often appears, at least, to be an imitation of art. Today, it is poster art.

Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.

The artist is a person who is expert in the training of perception.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Money is just the poor man's credit card.

Older clich‚s are retrieved both as inherent principles that inform the new ground and new awareness, and as archetypal nostalgia figures with transformed meaning in relation to the new ground.

Our senses are not receptors so much as reactors and makers of different modalities of space. Perhaps touch is not just skin contact with things, but the very life of things in the mind.

Print created national uniformity and government centralism, but also individualism and opposition to government as such.

Relativity theory forced the abandonment, in principle, of absolute space and absolute time.

Tactility is space of the interval.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert