Sergey Brin and Larry Page

Brin and Larry Page

American Businessmen, Co-Founders of Google, Larry Page is CEO, Sergey Brin directs special projects

Author Quotes

We have Google grants that give advertising to nonprofit organizations. A couple hundred nonprofits?ranging from the environment to health to education to preventing various kinds of abuse by governments?receive free advertising on Google. (Sergey Brin)

We have to consider many other challenges. How do you deal with different words that refer to the same concept? How do you help people find websites in languages they understand? Can we translate pages for them? Google is all about getting the right information to people quickly, easily, cheaply?and for free. We serve the world?all countries, at least 100 different languages. It?s a powerful service that most people probably couldn?t have dreamed of 20 years ago. It?s available to the rich, the poor, street children in Cambodia, stock traders on Wall Street?basically everybody. It?s very democratic. (Sergey Brin)

We hear surprising stories all the time. The amazing thing is that we?re part of people?s daily lives, like brushing their teeth. It?s just something they do throughout the day while working, buying things, deciding what to do after work and much more. Google has been accepted as part of people?s lives. It?s quite remarkable. Most people spend most of their time getting information, so maybe it?s not a complete surprise that Google is successful. (Larry Page)

We knew a lot of things people were doing weren?t sustainable, and that made it hard for us to operate. We couldn?t get good people for reasonable prices. We couldn?t get office space. It was a hypercompetitive time. We had the opportunity to invest in 100 or more companies and didn?t invest in any of them. I guess we lost a lot of money in the short term?but not in the long term. (Larry Page)

We think a lot about how to maintain our culture and the fun elements. I don?t know if other companies care as much about those things as we do. We spent a lot of time getting our offices right. We think it?s important to have a high density of people. People are packed together everywhere. We all share offices. We like this set of buildings because it?s more like a densely packed university campus than a typical suburban office park. (Larry Page)

We think we?re an important company, and we?re dedicated to doing this over the long term. We like being independent. (Larry Page)

We try to make it better and better every day. We have about 40 PhDs in computer science who make Google better, and a whole bunch of other technical people. So we're really investing to improve the search engine, and that has really paid off. We're serving over 70 million searches every day. About half of that is on and half is through about 100 customers spread in 30 different countries. That's customers like Yahoo! and Netscape and so on. (Larry Page)

We try to use elements from different companies, but a lot is seat-of-your-pants stuff. (Larry Page)

We will intensify our efforts to build out our infrastructure overseas and to develop products that are tailored to individual markets. (Sergey Brin)

We?re also working to set up a Google foundation that will have even broader initiatives. The ?Be good? concept also comes up when we design our products. We want them to have positive social effects. For example, we just released Gmail, a free e-mail service. We said, ?We will not hold your e-mail hostage.? We will make it possible for you to get your e-mail out of Gmail if you ever want to. (Larry Page)

We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important. (Sergey Brin)

When people look up information in a life-threatening situation. Someone wrote that he was having chest pains and wasn?t sure of the cause. He did a Google search, decided he was having a heart attack and called the hospital. He survived and wrote to us. To help in situations like that, Google has to be quick and correct. Other people have written us with similar stories. We get postcards and pictures of them with their family. Those are extremes, but there are countless other examples. People are helped with their careers. Students are helped when they study. It?s a powerful tool. (Sergey Brin)

We built a business on the opposite message. We want you to come to Google and quickly find what you want. Then we?re happy to send you to the other sites. In fact, that?s the point. The portal strategy tries to own all of the information. (Larry Page)

You don't need to have a 100-person company to develop that idea. (Larry Page)

We collect input. I think we do a good job of deciding. As I said, we believe that ?Don?t be evil? is only half of it. There?s a ?Be good? rule also. (Sergey Brin)

We deal with all varieties of information. Somebody?s always upset no matter what we do. We have to make a decision; otherwise there?s a never-ending debate. Some issues are crystal clear. When they?re less clear and opinions differ, sometimes we have to break a tie. For example, we don?t accept ads for hard liquor, but we accept ads for wine. It?s just a personal preference. We don?t allow gun ads, and the gun lobby got upset about that. We don?t try to put our sense of ethics into the search results, but we do when it comes to advertising. (Sergey Brin)

We had to solve several problems. One was relevance: How do we determine if a web page relates to what you ask? Next, although many results may be relevant, which are the most relevant and the most useful? That?s something we continue to work hard on. Another important consideration is that the kinds of questions people ask have changed. They have become far more challenging and complex. People?s expectations have grown. They ask for unusual things that have a variety of associated linguistic challenges. We have to deal with all of those situations. (Sergey Brin)

We have a mantra: don't be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing. (Larry Page)

The dot-com period was difficult for us. We were dismayed in that climate. (Larry Page)

The increasing volume of information is just more opportunity to build better answers to questions. The more information you have, the better. (Larry Page)

The key to these things is making (the entire package) work seamlessly. (Larry Page)

The Star Trek computer doesn't seem that interesting. They ask it random questions, it thinks for a while. I think we can do better than that. (Larry Page)

We are currently not planning on conquering the world. (Sergey Brin)

Latin America is one of the fastest growing Internet communities in the world. (Larry Page)

One thing that?s important to us is the distinction between advertising and pure search results. We make it clear when something is paid for. Our advertising is off to the side and in a couple of slots across the top. Ads are clearly marked. There?s a clear, large wall between the objective search results and the ads, which have commercial influence. Other search engines don?t necessarily distinguish. Beyond ads, with other search engines, payment affects the results. We think that?s a slippery slope. At Google, the search results cannot be bought or paid for. (Sergey Brin)

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American Businessmen, Co-Founders of Google, Larry Page is CEO, Sergey Brin directs special projects