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Seth Godin

(1960 - )


American Author, Entrepreneur, Marketer and Public Speaker

'Most people' don't matter so much. You can't grow by going after 'most people.'
100 people doing something at the same time has far more power than 300 people doing it over time.
A brilliant author or businesswoman or senator or software engineer is brilliant only in teeny bursts. The rest of the time, they?re doing work that most any trained person could do.
A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
A change in attitude: What separates successful people from those who languish is exactly what separates the innovative and growing those organizations stagnate and die. The winners have turned the initiative into a passion and practice. Go ahead, make a list of people and organizations that you admire. I bet the seventh imperative is what makes them stand out. You see, the challenge is not to improve your ability to know when to start or when to stay out, but take the usual start.
A crowd is a tribe without a leader.
A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications. A curious person embraces the tension between his religion and something new, wrestles with it and through it, and then decides whether to embrace the new idea or reject it.
A genius looks at something that others are stuck on and gets the world unstuck. So the question is: Have you ever done that?
A gift always creates a surplus as it spreads.
A great use of the connection economy is to put together circles of people who challenge each other to be wronger and wronger still ? until we find right.