Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? Or in creating trust?

When the room brightens when you walk in, you matter.

While someone can attempt to shame you, shame must also be accepted to be effective. We can?t make you feel shame without your participation.

You are responsible for your own experience.

What is school for? If you're not asking that, you're wasting time and money.

When those in power use shame to bully the weak into compliance, they are stealing from us. They tell us that they will expose our secrets (not good enough, not hardworking enough, not from the right family, made a huge mistake once) and will use the truth to exile us from our tribe. This shame, the shame that lives deep within each of us, is used as a threat. And when those in power use it, they take away part of our humanity.

Who gets to decide what you want?

You become a winner because you?re good at losing.

What most people want in a leader is something that's very difficult to find: we want someone who listens...The secret, Reagan's secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to. Reagan impressed his advisers, his adversaries, and his voters by actively listening. People want to be sure you hear what they said - they're less focused on whether or not you do what they said.

When times change, the resilience and speed and adaptive ability of the artist will easily outlast the lumbering, brittle industrialist.

Why are you working so hard to bury your natural-born instincts?

You can always succeed for a while with the cheapest, but you earn your place in the market with humanity and leadership.

What people want is the extra, the emotional bonus they get when they buy something they love

When we try to drill and practice someone into subservient obedience, we?re stamping out the artist that lives within.

Why is this mediocre? We love to point out how broken our systems are. We enjoy getting angry at hotels or government agencies or airlines that are so obviously doing a poor job. Idiots! But we almost never look at merely mediocre products and wonder why they aren?t great. Mediocre services or products do what they?re supposed to, but have set the bar so low that it?s hardly worth the energy to cross the street to buy them. A resolute generic sameness pervades this mediocrity. Why isn?t every restaurant meal a fabulous buy for the money? Why isn?t every tax dollar spent with the intensity and focus it could be spent with? It seems as though we are willing to accept mediocre as long as the product, the service, or the organization isn?t totally broken.

You can be right or you can have empathy. You can?t do both.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

When you copy something that?s already on the other side of the Dip, you?ve already lost. Microsoft ?quit? the MP3 player market when they identified the wrong Dip. They picked the obvious, ?safe? one?the one committees of people could live with, but one that is so big and so steep that even Microsoft doesn?t have the money to get through it. Microsoft has a long history of sticking through Dips, and a long history of quitting dead ends. I have no idea what they?re thinking when it comes to the Zune, but it?s a dead end, through and through.

Why waste a sentence saying nothing?

You can either fit in or stand out. Not both.

What we cannot do, though, is digitize passion.

When you fall in love with 'the system,' you lose the ability to grow.

Winners quit fast, quit often, and quit without guilt.

You can game the social media in the short run, but not for long.

When a CEO takes the spoils of royalty and starts acting like a selfish monarch, he?s no longer leading. He?s taking.

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American Author, Entrepreneur, Marketer and Public Speaker