Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

When we try to drill and practice someone into subservient obedience, we?re stamping out the artist that lives within.

Why is this mediocre? We love to point out how broken our systems are. We enjoy getting angry at hotels or government agencies or airlines that are so obviously doing a poor job. Idiots! But we almost never look at merely mediocre products and wonder why they aren?t great. Mediocre services or products do what they?re supposed to, but have set the bar so low that it?s hardly worth the energy to cross the street to buy them. A resolute generic sameness pervades this mediocrity. Why isn?t every restaurant meal a fabulous buy for the money? Why isn?t every tax dollar spent with the intensity and focus it could be spent with? It seems as though we are willing to accept mediocre as long as the product, the service, or the organization isn?t totally broken.

You can be right or you can have empathy. You can?t do both.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

When you copy something that?s already on the other side of the Dip, you?ve already lost. Microsoft ?quit? the MP3 player market when they identified the wrong Dip. They picked the obvious, ?safe? one?the one committees of people could live with, but one that is so big and so steep that even Microsoft doesn?t have the money to get through it. Microsoft has a long history of sticking through Dips, and a long history of quitting dead ends. I have no idea what they?re thinking when it comes to the Zune, but it?s a dead end, through and through.

Why waste a sentence saying nothing?

You can either fit in or stand out. Not both.

What we cannot do, though, is digitize passion.

When you fall in love with 'the system,' you lose the ability to grow.

Winners quit fast, quit often, and quit without guilt.

You can game the social media in the short run, but not for long.

When a CEO takes the spoils of royalty and starts acting like a selfish monarch, he?s no longer leading. He?s taking.

When you give something away, you benefit more than the recipient does.

With free information available for all, why pay $200, 000 for it?

You can get even more done if you give away credit, relentlessly

When access to information was limited we needed to load students with facts. Now, when we have no scarcity of facts, or the access to them, we need to load them up with understanding.

When you learn to listen to your fear, you?ve found a compass that can show you what matters.

With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.

You can raise the bar or you can wait for others to raise it, but it?s getting raised regardless.

When an artist stops work before his art is received, his work is unfulfilled.

When you see the world as it is, but insist on making it more like it could be, you matter.

Without leaders, there are no followers. Tribes are about faith - about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well. Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.

When enough people care about autism or diabetes or global warming, it helps everyone, even if only a tiny fraction actively participate.

When you set down the path to create art, whatever sort of art it is, understand that the path is neither short not easy. That means you must determine if the route is worth the effort. If it's not, dream bigger.

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American Author, Entrepreneur, Marketer and Public Speaker