Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

When kids grow up wanting to be you, you matter.

When your art fails, make better art.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

When our responses turn into reactions and we set out to teach people a lesson, we lose.

When your dreams become reality, they are no longer your dreams.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

When Pat Holt strings together a list of words not to overuse?Actually, totally, absolutely, completely, continually, constantly, continuously, literally, really, unfortunately, ironically, incredibly, hopefully, finally?she?s not being a stickler for formality and grammar. Instead she?s reminding us that words matter, that poor word use is just a red flag for someone who wants to ignore you.

When your people do what they do because they love it, it works. Even if they?re not as technically adept as the competition.

You are not one of the myriad of interchangeable pieces, but a unique human being, and if you?ve got something to say, say it, and think well of yourself while you?re learning to say it better. ? David Marmet

What Every Good Marketer Knows: Anticipated, personal and relevant advertising always does better than unsolicited junk.

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Where does trust come from? This is what every marketer wants to know. Without trust, marketers know that there are no sales. Trust means the prospect believes not only that the product being sold will actually solve his problems, but that if for some reason it doesn't, the company will make good on its reputation of performance. We happily pay a premium to buy our jewelry from a fancy store instead of from a shady character on the street. Why? Because we trust the store to sell us the real deal, while the guy with the watches in a briefcase represents substantial risks. Corporations pay consultants billions of dollars for their advice, when they could probably find similar advice down the street at the local community college. Why the premium? Because Bain and McKinsey and the like are trusted advisers. They've built enough of a track record, and enough confidence, that they can command substantial premium.

You are not your resume, you are your work.

What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? Or in creating trust?

When the room brightens when you walk in, you matter.

While someone can attempt to shame you, shame must also be accepted to be effective. We can?t make you feel shame without your participation.

You are responsible for your own experience.

What is school for? If you're not asking that, you're wasting time and money.

When those in power use shame to bully the weak into compliance, they are stealing from us. They tell us that they will expose our secrets (not good enough, not hardworking enough, not from the right family, made a huge mistake once) and will use the truth to exile us from our tribe. This shame, the shame that lives deep within each of us, is used as a threat. And when those in power use it, they take away part of our humanity.

Who gets to decide what you want?

You become a winner because you?re good at losing.

What most people want in a leader is something that's very difficult to find: we want someone who listens...The secret, Reagan's secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to. Reagan impressed his advisers, his adversaries, and his voters by actively listening. People want to be sure you hear what they said - they're less focused on whether or not you do what they said.

When times change, the resilience and speed and adaptive ability of the artist will easily outlast the lumbering, brittle industrialist.

Why are you working so hard to bury your natural-born instincts?

You can always succeed for a while with the cheapest, but you earn your place in the market with humanity and leadership.

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American Author, Entrepreneur, Marketer and Public Speaker