Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

All the creativity books in the world aren?t going to help you if you?re unwilling to have lousy, lame and even dangerously bad ideas.

Any project, if broken down into sufficiently small, predictable parts, can be accomplished for awfully close to free.

Art is the unique work of a human being, work that touches another.

A product for everyone rarely reaches much of anyone.

Almost all growth that?s available to you exists when you aren?t like most people and when you work hard to appeal to folks who aren?t most people.

Anyone who says failure is not an option has also ruled out innovation.

Art is unique, new, and challenging to the status quo. It is not decoration; it?s something that causes change.

A transaction, even-steven, pushes people apart. A gift creates an imbalance; it strengthens the tribe; it moves the game forward.

Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one read People magazine for the ads. Almost no one looks forward to a three-minute commercial interruption on must see TV. Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad.

Apple and other are laying the groundwork for a generation of job creation ? but not exclusively by big companies. They create environment where people like you can create jobs instead.

Art is what it is to be human.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

An artist is someone who does something for the first time, something human, something that touches another.

Apple has already crossed that Dip, big time. Not the ?personal computer Dip? but the Dip of ?style-conscious, designer?s, multimedia, student, family computer.? They?re the best in the world at that. They own it. They profit from it. Sure, if Steve hadn?t been arrogant, they could have been best in the world at a much bigger, much juicier market. But they?re not. Once they deal with that?and I think they mostly have?then they can erect a wall behind them, a bigger dip, one that prevents others from following. Over time, personal computers become a profitless commodity while Apple?s market just gets sexier, more fun, and more profitable.

Art is what we call... the thing an artist does. It's not the medium or the oil or the price or whether it hangs on a wall or you eat it. What matters, what makes it art, is that the person who made it overcame the resistance, ignored the voice of doubt and made something worth making. Something risky. Something human.

A woodpecker can tap 20 times on 1,000 trees & get nowhere, but stay busy. Or he can tap 20,000 times on 1 tree & get dinner.

An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally. That's why Bob Dylan is an artist, but an anonymous corporate hack who dreams up Pop 40 hits on the other side of the glass is merely a marketer. That's why Tony Hsieh, founder of Zappos, is an artist, while a boiler room of telemarketers is simply a scam. Tom Peters, corporate gadfly and writer, is an artist, even though his readers are businesspeople. He's an artist because he takes a stand, he takes the work personally, and he doesn't care if someone disagrees. His art is part of him, and he feels compelled to share it with you because it's important, not because he expects you to pay him for it.

Are you a serial idea-starting person? The goal is to be an idea-shipping person.

Art is what we?re doing when we do our best work.

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American Author, Entrepreneur, Marketer and Public Speaker