Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

We can?t profitably get more average.

We notice what we choose to notice.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Trivial art isn?t worth the trouble it takes to produce it.

We can?t rely on others to be our teachers anymore?the future belongs to individuals who decide to become great bosses (and teachers).

We see what we believe, not the other way around.

What does a leader look like? I?ve met leaders all over the world, on several continents, and in every profession. I?ve met young leaders and old ones, leaders with big tribes and tiny ones. I can tell you this: leaders have nothing in common. They don?t share gender or income level or geography. There?s no gene, no schooling, no parentage, no profession. In other words, leaders aren?t born. I?m sure of it. Actually, they do have one thing in common. Every tribe leader I?ve met shares one thing: the decision to lead.

Try is the opposite of hiding.

We cannot switch the mission (of education), unless we also switch the method.

We spend time and energy trying to perfect our craft, but we don?t focus on the skills and interactions that will allow us to stand out and become indispensable to our organization.

Trying and failing is better than merely failing, because trying makes you an artist and gives you the right to try again.

We can't suddenly quit a job and then race to find a form of art that will pay off before the next mortgage payment is due. Creating art is a habit, one that we practice daily or hourly until we get good at it.

We trade our genius and artistry for apparent stability.

Turn strangers into friends. Turn friends into donors And then... do the most important job: Turn your donors into fundraisers.

We do not need to teach students to embrace the status quo.

We used to live in an industrial age, a Smithian-Marxist world where the worker sought to do as little as possible and the boss tried to get the worker to do as much as possible. In our self-serve economy, though, that?s just not true. All sorts of roads, but you have to supply your own locomotion.

Twice as much polishing is not twice as good. Ten times as much polishing is definitely not ten times as good. Whether you?re polishing a piece of furniture or an idea, the benefits diminish quickly.

We don't need more stuff; we need more humanity.

We?re all obsessed with ideas because ideas, not products, are the engine of our new economy.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.

We?re entering a revolution of ideas while producing a generation that wants instructions instead.

Too many organizations are willing to make a half-assed effort to try a new tactic, but require a writ from the Pope to quit a tactic. This not only dilutes their ability to execute?witness it also leads to an impotent organization that rarely breaks through, even when they?re on to something. This means that the Dip isn?t pain; nor is it something to be avoided. The Dip is actually an ally. Because when the Dip shows up, you?re know you?re close to a breakthrough, to getting to the other side, to mastery, and to being the best in the world.

Ultimately, people are most easily lead where they want to go anyway.

We have been brainwashed by school, indoctrinated by industrial propaganda, and mesmerized by the popular media into believing that compliance is not only safe but right and necessary.

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American Author, Entrepreneur, Marketer and Public Speaker