Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

Walking in circles Dr. Jan Souman, of the Max Planck Institute for Biological Cybernetics, studied what happens to us when we have no map, no compass, no way to determine landmarks. I?m not talking about a metaphor?he researched what happens to people lost in the woods or stumbling around the Sahara, with no north star, no setting sun to guide them. It turns out we walk in circles. Try as we might to walk in a straight line, to get out of the forest or the desert, we end up back where we started. Our instincts aren?t enough. In the words of Dr. Souman, Don?t trust your senses because even though you might think you are walking in a straight line when you?re not. Human nature is to need a map. If you?re brave enough to draw one, people will follow.

We invest thousands of hours exposing millions of students to fiction and literature, but end up training most of them to never again read for fun.

We?ve gone against our true nature and corporatized, anonymized, and dehumanized as many of our systems as we possibly can.

Transparency in the traditional school might destroy it.

We are all special in our own way the moment we choose to be.

We need librarians more than we ever did. What we don't need are mere clerks who guard dead paper. Librarians are too important to be a dwindling voice in our culture. For the right librarian, this is the chance of a lifetime.

Well, if you don?t have time to do it right, what makes you think you?ll have time to do it over?

Treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's certainly not available to someone merely because he is the high bidder. A day's work is your chance to do art, to create a gift, to do something that matters. As your work gets better and your art becomes more important, competition for your gifts will increase and you'll discover that you can be choosier about whom you give them to.

We are surrounded by bureaucrats, note takers, literalists, manual readers, TGIF laborers, map followers, and fearful employees.

We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven?t realized this yet, or haven?t articulated it, but we need artists.

We're insatiable consumers of connection.

Treat different customers differently.

We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.

We need students who can learn how to learn, who can discover how to push themselves and are generous enough and honest enough to engage with the outside world to make those dreams happen.

We're not going to outgrow our need for information.

Tribes makes our lives better, and leading a tribe is the best life of all.

We can schedule for it. Thursday, April 3rd, 3:05? start something. We can train for it, plan for it, announce it, and even hire for it. If initiating is as essential to the modern organization as it appears, we better be doing all of that and more.

We need you to stand up and be remarkable. Be human. Contribute. Interact.

What could you measure? What would that cost? How fast could you get the results? If you can afford it, try it. If you measure it, it will improve.

Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change... You can't have a tribe without a leader - and you can't be a leader without a tribe.

We can?t profitably get more average.

We notice what we choose to notice.

What does a leader look like? I?ve met leaders all over the world, on several continents, and in every profession. I?ve met young leaders and old ones, leaders with big tribes and tiny ones. I can tell you this: leaders have nothing in common. They don?t share gender or income level or geography. There?s no gene, no schooling, no parentage, no profession. In other words, leaders aren?t born. I?m sure of it. Actually, they do have one thing in common. Every tribe leader I?ve met shares one thing: the decision to lead.

Trivial art isn?t worth the trouble it takes to produce it.

We can?t rely on others to be our teachers anymore?the future belongs to individuals who decide to become great bosses (and teachers).

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American Author, Entrepreneur, Marketer and Public Speaker