Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

Then the factory fell apart. And what?s left for us to work with? Art.

They insists on making a difference, on leading, on connecting with others and doing something I call art. The is the indispensable one, the one the company can?t live without. This is about humanity, not compliance.

Today?s new marketing is a bigger opportunity than any revolution that came along before (Factory, Industrial revolution) because people only need access to ideas, not access to large amounts of capital.

Then, if your idea catches on, you can sell the souvenir edition. The book. The thing people keep on their shelf or lend out or get from the library. Books are wonderful (I own too many!) but they're not necessarily the best vessel for spreading your idea. And the punchline, of course, is that if you do all these things, you won't need a publisher. And that's exactly when a publisher will want you! That's the sort of author publishers do the best with.

They told you to get your r‚sum‚ in order, to punch your ticket, to fit in, and to follow instructions. They told you to swallow your pride, not to follow your dream. They promised trinkets and prizes and possibly riches if you would just suck it up and be part of the system, if you would merely do what you were told and conform. They sold you debt and self-storage and reality TV shows. They sold your daughters and sons, too. All in exchange for what would happen later, when it was your turn. It?s your turn.

The stupid thing to do is to start, give it your best shot, waste a lot of time and money, and quit right in the middle of the Dip.

There are lots of good reasons to abandon a project. Having a little competition is not one of them.

They understand that there is no map, no step-by-step plan, and no way to avoid blame now and then.

The system is pretty simple: Go for the edges. Challenge yourself and your team to describe what those edges are (not that you?d actually go there), and then test which edge is most likely to deliver the marketing and financial results you seek.

There are more rich people than ever before, and they demand to be treated differently.

Things that are remarkable never make spec, because that would make them standardized, not worth talking about.

The temptation to sabotage the new thing is huge, precisely because the new thing might work.

There are no longer any great jobs where someone else tells you precisely what to do.

This is an addictive pastime. You take no real risk, touch the world, and it responds. Repeat.

The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.

There are only two tools available to the educator. The easy one is fear. Fear is easy to awake, easy to maintain, but ultimately toxic. Other tool is passion.

This is like the Six Sigma approach to quality. Six Sigma refers to the quest for continuous improvement, ultimately leading to 3.4 defects per million units. The problem is that once you?re heading down this road, there?s no room left for amazing improvements and remarkable innovations. Either you rolled ten strikes or you didn?t. Organizations that earn dramatic success always do it in markets where asymptotes don?t exist, or where they can be shattered. If you could figure out how to bowl 320, that would be amazing. Until that happens, pick a different sport if you want to be a linchpin.

The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.

There is a difference between how many and who. Old marketing was about how many. New marketing is about who. If 12 people are coming to your blog, but they are the right 12 people with large amounts of buying power, that?s what matters.

This is marketing done right. Marketing where the marketer changes the product, not the ads.

The top of the pyramid is too far away from where the action is to make much of a difference.?

There is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who make differences like these.

This is not a book for the wild-haired crazies your company keeps in a corner. It is a book for you, your boss, and your employees, because the best future available to us is a future where you contriubute your true self and your best work. Are you up for that?

The tragedy is that society (your school, your boss, your government, your family) keeps drumming the genius part out. The problem is that our culture has engaged in a Faustian bargain, in which we trade our genius and artistry for apparent stability.

There is no longer a clear path to satisfaction in working for the man.

Author Picture
First Name
Last Name
Birth Date

American Author, Entrepreneur, Marketer and Public Speaker