Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

There is no longer a clear path to satisfaction in working for the man.

This notion that it is up to each person to innovate in some way flies in the face of the industrial age, but you know what, the industrial age is over.

The two pillars of a future-proof education: # 1 Teach kids how to lead. # 2 Help them learn to solve interesting problems.

There?s a difference between telling people what to do and inciting a movement.

Three for one: I don?t care how many friends you have on Facebook or how many followers you have on Twitter. Those are not actual friends or truly followers. I care about how many people will miss you if you?re not back here again tomorrow. | The opportunity is not in being momentarily popular with the anonymous masses. It?s in being missed when you?re gone, in doing work that matters to the tribe you choose. | The rest of the world isn?t nearly as important as the few who are here.

The type of low-risk, high stability jobs that three-quarters of us crave have turned into dead-end traps of dissatisfaction and unfair risk.

There?s a huge difference between the shallow pleasure of instant applause and the long-lasting impact of true connection.

Three things have happened, pretty much at the same time. All three points to the same (temporarily uncomfortable, but ultimately marvelous) outcome:

The typical factory-centric organization places a premium on not-wrong, and spends no time at all weeding out those who don?t start. In the networked economy, the innovation-focused organization has no choice but to obsess about those who don?t start. Today, not starting is far, far worse than being wrong. If you start, you?ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don?t start, you never get a chance.

There?s always a gift intent on the part of the artist.

To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can?t help but talk about it, recommend it, and, yes, choose it.

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

There?s no correlation between how good your idea is and how likely your organization will be to embrace it.

To be willing to do new things you don?t think you?ll like requires you to prefer the unknown. Not just to tolerate it, but to prefer it.

The very structure of today's workplace means that it's easier than ever to change things and that individuals have more leverage than ever before.

There's a myth that all you need to do is outline your vision and prove it's right?then, quite suddenly, people will line up and support you. In fact, the opposite is true. Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.

To efficiently run a school, amplify fear (and destroy passion).

The very thing you are afraid of occurs, precisely because you?re afraid of it.

They don?t understand that Excellence isn?t about working extra hard to do what you?re told. It?s about taking the initiative to do work you decide is worth doing.

Today, most marketers don?t notice, track, or interact with people until they are customers.

The way to work with a bully is to take the ball and go home. First time, every time. When there?s no ball, there?s no game. Bullies hate that. So they?ll either behave so they can play with you or they?ll go bully someone else.

They don't work for losing weight, they don't work for making sales quota and they don't work for getting and keeping a job.

Today, not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.

Then the factory fell apart. And what?s left for us to work with? Art.

They insists on making a difference, on leading, on connecting with others and doing something I call art. The is the indispensable one, the one the company can?t live without. This is about humanity, not compliance.

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American Author, Entrepreneur, Marketer and Public Speaker