Great Throughts Treasury

This site is dedicated to the memory of Dr. Alan William Smolowe who gave birth to the creation of this database.

Shlomo Benartzi

Israeli Behavioral Economist, Professor and Co-Chair of the Behavioral Decision-Making Group at UCLA Anderson School of Management

"Loss aversion kicks in when it comes to savings? Mentally and emotionally and intuitively, [I] frame savings as a loss because I have to cut my spending."

"Self-control is not a problem in the future. It?s only a problem now when the chocolate is next to us."

"People do not understand the tax hit and how much future return it is taking away from them, and they don't know how much it hurts, especially if they cash out each time they change jobs."

"When you get your driving license [in Austria], you check the box if you do not want to donate your organ. Nobody checks boxes. That's too much effort. One percent check the box."