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Steve Jobs, fully Steven Paul "Steve" Jobs

(1955 - 2011)


American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
A lot of people in our industry haven?t had very diverse experiences. So they don?t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one?s understanding of the human experience, the better design we will have.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something ? your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
All we are is our ideas, or people. That?s what keeps us going to work in the morning, to hang around these great bright people. I?ve always thought that recruiting is the heart and soul of what we do.
Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is.
And it comes from saying no to 1,000 things to make sure we don?t get on the wrong track or try to do too much. We?re always thinking about new markets we could enter, but it?s only by saying no that you can concentrate on the things that are really important.
And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
And no, we don't know where it will lead. We just know there's something much bigger than any of us here.
And one more thing... [A phrase he has famously used in making announcements of products]