Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

You make some of the best products in the world ? but you also make a lot of crap. Get rid of the crappy stuff. [to Nike]

You?ve got to start with the customer experience and work back toward the technology - not the other way around.

You?re missing it. This is not a one-man show. What?s reinvigorating this company is two things: One, there?s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they?re not losers. What they didn?t have was a good set of coaches, a good plan. A good senior management team. But they have that now.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart,

You know, my main reaction to this money thing is that it?s humorous, all the attention to it, because it?s hardly the most insightful or valuable thing that?s happened to me.

You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.

You can?t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something ? your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

You can?t just ask customers what they want and then try to give that to them. By the time you get it built, they?ll want something new.

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.

With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.

Woz (Steve Wozniak) and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

When I was 17, I read a quote that went something like: 'If you live each day as if it was your last, someday you'll most certainly be right.' It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: If today were the last day of my life, would I want to do what I am about to do today? And whenever the answer has been No for too many days in a row, I know I need to change something.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and Polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.

When we finally presented it at the shareholders' meeting, everyone in the auditorium stood up and gave it a 5-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe that we'd actually finished it. Everyone started crying.

When you?re a carpenter making a beautiful chest of drawers, you?re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You?ll know it?s there, so you?re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

When you?re young, you look at television and think, There?s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that?s not true. The networks are in business to give people exactly what they want. That?s a far more depressing thought. Conspiracy is optimistic! You can shoot the bastards! We can have a revolution! But the networks are really in business to give people what they want. It?s the truth.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

Why join the navy if you can be a pirate?

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.