Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.

The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That?s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.

The Web is not going to change the world, certainly not in the next 10 years. It's going to augment the world. And once you're in this Web-augmented space, you're going to see that democratization takes place.

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.

There are sneakers that cost more than an iPod.

The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focusing is about saying "No." And when you say "No," you piss off people.

There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very, very beginning. And we always will.

The heaviness of being successful was replaced by the lightness of being a beginner again.

There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook.

The journey is the reward.

There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. It's what kept me five years ago [when he was diagnosed with cancer], it's what kept me going 10 years ago when the doors were almost closed. And it's what will keep me going five years from now whatever happens.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Stay hungry. Stay foolish.

Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer. Yet now that people see it, they say, ?Oh my God, that?s great!?

Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.

That?s been one of my mantras ? focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it?s worth it in the end because once you get there, you can move mountains.

That?s not what we think design is. It?s not just what it looks like and feels like. Design is how it works.

That?s why I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete. I think that?s one of Apple?s challenges, really. When two young people walk in with the next thing, are we going to embrace it and say this is fantastic? Are you going to be willing to drop our models, or are we going to explain it away? I think we?ll do better, because we?re completely aware of it and we make it a priority.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Sometimes I believe in God, sometimes I don?t. I think it?s 50-50 maybe. But ever since I?ve had cancer, I?ve been thinking about it more. And I find myself believing a bit more. I kind of ? maybe it?s ?cause I want to believe in an afterlife. That when you die, it doesn?t just all disappear. The wisdom you?ve accumulated. Somehow it lives on, but sometimes I think it?s just like an on-off switch. Click and you?re gone. And that?s why I don?t like putting on-off switches on Apple devices.

Sometimes life hits you in the head with a brick. Don?t lose faith... I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.[?] It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith.

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.

Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.