Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

People say you have to have a lot of passion for what you?re doing and it?s totally true. And the reason is because it?s so hard that if you don?t, any rational person would give up. It?s really hard. And you have to do it over a sustained period of time. So if you don?t love it, if you?re not having fun doing it, you don?t really love it, you?re going to give up. And that?s what happens to most people, actually. If you really look at the ones that ended up being successful in the eyes of the society and the ones that didn?t, oftentimes it?s the ones [who] were successful loved what they did, so they could persevere when it got really tough. And the ones that didn?t love it quit because they?re sane, right? Who would want to put up with this stuff if you don?t love it? So it?s a lot of hard work and it?s a lot of worrying constantly and if you don?t love it, you?re going to fail.

People think focus means saying yes to the thing you?ve got to focus on. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

My job is to make the whole executive team good enough to be successors, so that's what I try to do.

It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I've always wanted to own and control the primary technology in everything we do.

I've been rejected, but I am still in love.

I've seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you've gone through all that, the girl's got up and left! You're much better off to take one of your earbuds out and put it in her ear. Then you're connected with about two feet of headphone cable.

Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.

John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place ? which was making great computers for people to use.

Let?s go invent tomorrow rather than worrying about what happened yesterday.

Look at the design of a lot of consumer products ? they?re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don?t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

It's not a faith in technology. It's faith in people.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.

My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.

It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

It is piracy, not overt online music stores, which is our main competitor.

It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.