Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.

It will go down in history as a turning point for the music industry. This is landmark stuff. I can?t overestimate it.

It?s like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there?s some fundamental technology shift, it?s just over.

It?s more fun to be a pirate than to join the navy.

It?s not about pop culture, and it?s not about fooling people, and it?s not about convincing people that they want something they don?t. We figure out what we want. And I think we?re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That?s what we get paid to do. So you can?t go out and ask people, you know, what?s the next big [thing]? There?s a great quote by Henry Ford who said, If I?d have asked my customers what they wanted, they would have told me ?A faster horse.

It?s really hard to design products by focus groups. A lot of times, people don?t know what they want until you show it to them.

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.

It's in Apple's DNA that technology alone is not enough -- it's technology married with liberal arts, married with the humanities, that yields us the result that makes our heart sing, and nowhere is that more true than in these post-PC devices.

It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

It comes from saying no to 1,000 things to make sure we don?t get on the wrong track or try to do too much.

If you live each day as if it were your last, someday you'll be right. Every morning I looked in the mirror and asked myself: If today were the last day of my life, would I want to do what I do today?

If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you?ve done and whoever you were and throw them away.

If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.

I'm as proud of what we don't do as I am of what we do.

I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

I'm sorry, it's true. Having children really changes your view on these things. We're born, we live for a brief instant, and we die. It's been happening for a long time. Technology is not changing it much - if at all.

I'm sure a lot of you had this experience when you're changing. You're growing as a person and people tend to treat you like you were 18 months ago, and it's really frustrating sometimes when you're growing up and you're more capable. It's the same thing with a company and the press. The press is going to have a lag time. The best thing we can do about the press is embrace them and do the best thing we can to educate them about our strategy. But to keep our eye on the prize, that is turning out some great products. the press and the stock prize will take care of themselves.

I'm very excited about having the Internet in my den.

iMac is next year's computer for $1,299, not last year's computer for $999.

In most people?s vocabularies, design means veneer. It?s interior decorating. It?s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.

Innovation comes from people meeting up in the hallways or calling each other at 10.30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. Its ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.

I?ve never believed that they?re separate. Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew a tremendous amount about how to cut stone at the quarry. The finest dozen computer scientists I know are all musicians. Some are better than others, but they all consider that an important part of their life. I don?t believe that the best people in any of these fields see themselves as one branch of a forked tree. I just don?t see that. People bring these things together a lot. Dr. Land at Polaroid said, I want Polaroid to stand at the intersection of art and science, and I?ve never forgotten that. I think that that?s possible, and I think a lot of people have tried.

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.