Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

Innovation distinguishes between a leader and a follower.

If Apple becomes a place where computers are a commodity item, where the romance is gone, and where people forget that computers are the most incredible invention that man has ever invented, I'll feel I have lost Apple. But if I'm a million miles away, and all those people still feel those things...then I will feel that my genes are still there.

If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can't do that. I'd rather quit.

I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He?d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

I want to put a ding in the universe.

I was lucky -- I found what I loved to do early in life.

I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four, and over a hundred million dollars when I was twenty-five and it wasn't that important because I never did it for the money.

I would trade all of my technology for an afternoon with Socrates.

I?ll always stay connected with Apple. I hope that throughout my life I?ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I?m not there, but I?ll always come back.

I?m an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what?s happening in our country, which is in many ways the luckiest place in the world. We don?t seem to be excited about making our country a better place for our kids.

I?m as proud of what we don?t do as I am of what we do.

I?m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

I?m sorry, it?s true. Having children really changes your view on these things. We?re born, we live for a brief instant, and we die. It?s been happening for a long time. Technology is not changing it much ? if at all.

I?m the only person I know that?s lost a quarter of a billion dollars in one year. It?s very character-building.

I think the artistry is in having an insight into what one sees around them. Generally putting things together in a way no one else has before and finding a way to express that to other people who don?t have that insight.

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

Here?s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes? the ones who see things differently ? they?re not fond of rules? You can quote them, disagree with them, glorify or vilify them, but the only thing you can?t do is ignore them because they change things? they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

I actually started on the tablet first. I had this idea of being able to get rid of the keyboard, type on a multi-touch glass display. And I asked our folks, could we come up with a multi-touch display that I could rest my hands on, and actually type on. And about six months later, they called me in and showed me this prototype display. And it was amazing. This is in the early 2000s. And I gave it to one of our other, really brilliant UI [user interface] folks, and he called me back a few weeks later and he had inertial scrolling working and a few other things. I thought, My God, we could build a phone out of this. And I put the tablet project on the shelf, because the phone was more important. And we took the next several years, and did the iPhone.

I am saddened, not by Microsoft?s success ? I have no problem with their success. They?ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.

I decided to take a calligraphy class to learn how to [learn calligraphy]. I learned about serif and sans-serif typefaces, about varying the space between different letter combinations, about what makes great typography great. It was beautiful. Historical. Artistically subtle in a way that science can't capture. And I found it fascinating. None of this had any hope of any practical application in my life. But 10 years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would never have multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

I don?t think I?ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn?t be ours anymore. When we finally presented it at the shareholders? meeting, everyone in the auditorium stood up and gave it a 5-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe that we?d actually finished it. Everyone started crying.

I don't think it's good that we're perceived as different. I think it's important we're perceived as MUCH BETTER. If being different is essential to doing that, then we have to do that, but if we could be much better without being different, that'd be fine with me. I want to be much better! I don't care about being different, but we'll have to be different in some ways to be much better.

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.