Steve Jobs, fully Steven Paul "Steve" Jobs

Steve
Jobs, fully Steven Paul "Steve" Jobs
1955
2011

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.

Author Quotes

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

I don?t think I?ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn?t be ours anymore. When we finally presented it at the shareholders? meeting, everyone in the auditorium stood up and gave it a 5-minute ovation. What was incredible to me was that I could see the Mac team in the first few rows. It was as though none of us could believe that we?d actually finished it. Everyone started crying.

I don't think it's good that we're perceived as different. I think it's important we're perceived as MUCH BETTER. If being different is essential to doing that, then we have to do that, but if we could be much better without being different, that'd be fine with me. I want to be much better! I don't care about being different, but we'll have to be different in some ways to be much better.

I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.

I make 50 cents for showing up ... and the other 50 cents is based on my performance. [On his famous $1 annual salary]

I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

Focus is about saying No.

For something this complicated, it?s really hard to design products by focus groups. A lot of times, people don?t know what they want until you show it to them.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Don't be trapped by dogma -- which is living with the results of other people's thinking.

Don't let the noise of other people drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.

Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple. So this has been ten lifetimes.

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

Every once in a while a revolutionary product comes along that changes everything. ? One is very fortunate if you get to work on just one of these in your career. Apple?s been very fortunate it?s been able to introduce a few of these into the world. [Announcement of the iPhone, Jan. 9, 2007]

Everyone here has the sense that right now is one of those moments when we are influencing the future.

Everything is important- that success is in the details.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn?t really do it, they just saw something. It seemed obvious to them after a while. That?s because they were able to connect experiences they?ve had and synthesize new things. And the reason they were able to do that was that they?ve had more experiences or they have thought more about their experiences than other people.

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

Death is very likely the single best invention of Life. It is Life?s change agent... No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don't take the time to do that.

Design is not just what it looks like and feels like, design is how it works.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

Details matter, it's worth waiting to get it right.

Author Picture
First Name
Steve
Last Name
Jobs, fully Steven Paul "Steve" Jobs
Birth Date
1955
Death Date
2011
Bio

American Entrepreneur, Marketer, Designer, Inventor, Co-Founder and Chairman and CEO of Apple Inc., CEO and Co-Founder of Pixar Animation Studios, CEO and Founder of NeXT Inc.