Advertising

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

Today, demand is created not by consumers but by producers — specifically, by enterprises called advertising agencies that use a host of techniques to manipulate public taste. American washing and drying machines, for example, are all but constructed to be used communally-and they are communally used in many apartment buildings. Their privatization in homes, where they stand idle most of the time, is a result of advertising ingenuity.

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.

A viewer who skips the advertising is the moral equivalent of a shoplifter.

If we are to have a stabilized market demand, selling pressure should be maintained . . . perhaps increased . . .at the first sign of a decline in business. I know of no single way business managers can do more to stabilize market demand than through greater stabilization of sales and advertising expenditures.

People are cynical about advertising, of course, but their cynicism is so all-inclusive now that they're indifferent, and so they're more susceptible to advertising than ever.

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

Just advertising departments with legs and high heels.

We want everybody to succeed. You know why? We want the country to succeed, and for the country to succeed, its people - its individuals - must succeed.

Faced by the supercilious contempt of friends as well as the hatred of our avowed enemies, and wondering what there is in us to hate, we have considered ourselves and found ourselves quite decent, harmless and easygoing people who only ask to be left alone to make money and have a good time. The keystone of our admittedly nebulous optimism is that if everyone is left alone to take care of his own interests, the laws of economics will benignly take care of the needs of all, and anyone who is not a slacker can get rich. But this philosophy of life is questioned, and when it is questioned we also are forced to examine our beliefs. And when we examine them we find we are not too sure just what they are. We tend to operate on sentiments of good will or civilization rather than on deeply based convictions.

The artistic experience, at its highest, was actually a natural analogue of mystical experience. It produced a kind of intuitive of perception.

If all politicians fished instead of spoke publicly, we would be at peace with the world.

Let this country get hungry and they are going to eat, no matter what happens to budgets, income taxes or Wall Street. Washington mustn’t forget who rules when it comes to a show down.

Ages when custom is unsettled are necessarily ages of prophecy. The moralist cannot teach what is revealed; he must reveal what can be taught. He has to seek insight rather than to preach.

In the hierarchy each is dependent upon a superior and is in turn superior to some class of his dependents. What holds the machine together is a system of privileges. The may vary according to the opportunities and tastes of those who seek them, from nepotism and patronage in all their aspects to clannishness, hero-worship or a fixed idea.

It will be all over this day week - comfort - discomfort; and the zest and rush that no engagements, hours, habits give. Then we shall take them up again with more than the zest of traveling.