Henri Deterding, fully Henri Wilhelm August Deterding

There is a master key to success with which no man can fail. Its name is simplicity. Simplicity, I mean, in the sense of reducing to the simplest possible terms every problem that besets us. Whenever I have met a business proposition which, after taking thought, I could not reduce to simplicity, I have left it alone.

The future belongs to those who are virile, to whom it is a pleasure to live, to create, to whet their intelligence on that of the others.