Henri Deterding, fully Henri Wilhelm August Deterding
Deterding, fully Henri Wilhelm August Deterding
Dutch Businessman, Chairman of the Royal Dutch/Shell Oil Company
There is a master key to success with which no man can fail. Its name is simplicity. Simplicity, I mean, in the sense of reducing to the simplest possible terms every problem that besets us. Whenever I have met a business proposition which, after taking thought, I could not reduce to simplicity, I have left it alone.