Marshall McLuhan, fully Herbert Marshall McLuhan

Marshall
McLuhan, fully Herbert Marshall McLuhan
1911
1980

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvelous resources.

Youth instinctively understand the present environment ? the electric drama. It lives mythically and in depth.

With [Francis] Bacon, Vico continuously asserts the claims of grammar as true science precisely because it has not yielded to specialism and method.

With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life.

With the arrival of electric technology, man has extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

With TV, came the icon, the inclusive image, the inclusive political posture or stance.

Without an anti-environment, all environments are invisible. Any new technology is an evolutionary and biological mutation opening doors of perception and new spheres of action to mankind.

Without an understanding of causality there can be no theory of communication. What passes as information theory today is not communication at all, but merely transportation.

World War I a railway war of centralization and encirclement. World War II a radio war of decentralization concluded by the Bomb. World War III a TV guerrilla war with no divisions between civil and military fronts.

World War III is a guerrilla information war with no division between military and civilian participation.

Writing turned a spotlight on the high, dim Sierras of speech; writing was the visualization of acoustic space. It lit up the dark.

The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.

The wheel is an extension of the foot, the book is an extension of the eye; clothing, an extension of the skin, electric circuitry, an extension of the central nervous system

To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.

We become what we behold. We shape our tools and then our tools shape us.

When we invent a new technology, we become cannibals. We eat ourselves alive since these technologies are merely extensions of ourselves. The new environment shaped by electric technology is a cannibalistic one that eats people. To survive one must study the habits of cannibals. (p. 261)

The telegraph press mosaic is acoustic space as much as an electric circus.

The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

Typography tended to alter language from a means of perception and exploration to a portable commodity.

We begin again to structure the primordial feelings... from which 3000 years of literacy divorced us. We begin again to live a myth.

When we put our central nervous system outside us we returned to the primal nomadic state.

The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.

The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.

Author Picture
First Name
Marshall
Last Name
McLuhan, fully Herbert Marshall McLuhan
Birth Date
1911
Death Date
1980
Bio

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert