Marshall McLuhan, fully Herbert Marshall McLuhan

McLuhan, fully Herbert Marshall McLuhan

Canadian Philosopher of Communication Theory, Educator, Author and Media Expert

Author Quotes

To the blind all things are sudden.

Unlike previous environmental changes, the electric media constitutes a total and near-instanteous transformation of culture, values and attitudes.

We don't know who discovered water, but we know it wasn't the fish.

When you move into a new area, a new territory and learn a new language, the language is not a new subject, it is an environment, it is total.

The TV camera has no shutter. It does not deal with aspects or facets of objects in high resolution. It is a means of direct pick-up by the electrical groping over surfaces.

The young are really the hairs to a generation of incompetence.

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition.

We drive into the future using only our rearview mirror.

Whence did the wond'rous mystic art arise, of painting speech, and speaking to the eyes? That we by tracing magic lines are taught, how to embody, and to color thought?

The TV generation is post-literate and re-tribalized. It seeks by violence to scrub the old private image and to merge in a new tribal identity, like any corporate executive.

The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

Today man has no physical body...He is translated into information, or an image.

Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies.

We have become like the most primitive Palaeolithic man, once more global wanderers, but information gatherers rather than food gatherers. From now on the source of food, wealth and life itself will be information.

Where the whole man is involved there is no work. Work begins with the division of labor.

The twentieth century encounter between alphabetic and electronic forces of culture confers on the printed word a crucial role in staying the return to ?the Africa within.?

There are no connections in resonant space. There are only interfaces and metamorphoses.

Today men?s nerves surround us; they have gone outside as electrical environment.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion, by primordial intuition, terror. Speech is a social chart of this bog.

We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.

While people are engaged in creating a totally different world, they always form vivid images of the preceding world.

The typographic logic created ?the outsider,? the alienated mass, as the type of integral, that is, intuitive and irrational, man.

There are no passengers on spaceship earth. We are all crew.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

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McLuhan, fully Herbert Marshall McLuhan
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Canadian Philosopher of Communication Theory, Educator, Author and Media Expert