Ray Kroc, fully Raymond Albert Kroc

Ray
Kroc, fully Raymond Albert Kroc
1902
1984

American Businessman, Founder of McDonald's

Author Quotes

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

Not all that are wandering are lost; just missing at the moment.

Our aim was to insure repeat business based on the system's reputation rather than on the quality of a single store or operator.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

None of us is as good as all of us.

Look after the customers and the business will take care of itself.

Luck is a dividend of sweat. The more you sweat, the luckier you get.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement.

It's a matter of having principles. It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

It requires a certain kind of mind to see beauty in a hamburger bun. Yet, is it any more unusual to find grace in the texture and softly curved silhouette of a bun than to reflect lovingly on the hackles of a favourite fishing fly? Or the arrangement of textures and colours in a butterfly's wing? Not if you're a McDonald's man. Not if you view the bun as an essential material in the art of serving a great many meals fast.

It takes a certain type of mind to see beauty in a hamburger.

In business for yourself, not by yourself.

If you

If you have time to lean, you have time to clean.

If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours.

If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced that the best was ahead of me.

I don't believe in saturation. We're thinking and talking worldwide.

I have ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

I put the hamburger on the assembly line.

I didn't know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.

I believe in God, family, and McDonald's. And in the office, that order is reversed.

I considered myself a connoisseur of kitchens. I prided myself on being able to tell which operations would appeal to the public and which would fail.

Early to bed, early to rise, advertise, advertise, advertise.

Author Picture
First Name
Ray
Last Name
Kroc, fully Raymond Albert Kroc
Birth Date
1902
Death Date
1984
Bio

American Businessman, Founder of McDonald's