Richard Branson


English Business Magnate and Investor, Founder of Virgin Group comprising over 400 companies

Author Quotes

A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

Do not be embarrassed by your failures, learn from them and start again.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

If you are trying to do something for the first time, it's always an enormous challenge, and there is no guarantee of success. If anybody can pull it off, it will be Steve.

A business is simply an idea to make other people's lives better.

Engage your emotions at work. Your instincts and emotions are there to help you.

I don?t think of work as work and play as play. It?s all living.

A company is people ? employees want to know? am I being listened to or am I a cog in the wheel? People really need to feel wanted.

Find somebody else to run your business on a day-to-day basis.

I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.

And obviously, from our own personal point of view, the principal challenge is a personal challenge.

For a successful entrepreneur it can mean extreme wealth. But with extreme wealth comes extreme responsibility. And the responsibility for me is to invest in creating new businesses, create jobs, employ people, and to put money aside to tackle issues where we can make a difference.

I have made it clear that I'm happy to become the largest shareholder in NTL and for other shareholders in Virgin Mobile to join me in taking shares in NTL. NTL has made a cash offer as well, and other shareholders can also accept the cash offer.

And then there?s my very favorite one of all ? something that I actually say fairly often: Screw it, let?s just do it.

Fortunately we're not a public company - we're a private group of companies, and I can do what I want.

I love the freedom of movement that my phone gives me. That has definitely transformed my life.

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I love the freedom that my phone gives me.

At some stage, we're going to need an East Coast base. If you have to set up on the East Coast somewhere, I can't think of anywhere better than Cape Canaveral.

Generally speaking, when someone goes for a record-breaking attempt, you start with five or six people in the plane. He chose to go it alone.

I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer.

Both [units] are extremely important carriers of the Virgin brand worldwide.

Good brands reflect the histories of the time and the group of people that made them. They can not be copied. They cannot be recycled.

I read the Sunday Telegraph stories. They're not too far off what may be happening.

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English Business Magnate and Investor, Founder of Virgin Group comprising over 400 companies