Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

You don?t need a keyboard to lead?you only need the desire to make something happen.

Your art is what you do when no one can tell you exactly how to do it. Your art is the act of taking personal responsibility, challenging the status quo, and changing people.

You don?t start with the confidence of the company; you earn it.

Your best customers are worth far more than your average customers.

You don't commit to a venue or a medium or a technique. You commit to a path and an impact.

Your biggest failure is the thing you dreamed of contributing but didn?t find the guts to do.

You don't need a guru; you need experience, the best kind of experience, the experience of repeated failure.

Your content: Who is listening? Make something for them. If you make something that solves their problems, they?ll talk about it and tell others.

You don't need to convince everyone. All you need to do is motivate people who choose to follow you.

Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer's third mistake is assuming that once someone knows things the way you know them; they will choose what you chose.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

You get to choose the tribe you lead. Through your actions as a leader, you attract a tribe that wants to follow you.

Your generosity is more important than your perfection.

You can work for a company that wants indispensable people, or you can work for a company that works to avoid them.

You get to keep making art as long as you are willing to make the choices that let you make your art.

Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.

You can?t ? or you don?t want to? I?ll accept the second. It?s quite possible that you don?t want to. It?s possible that making this commitment is too scary or too much work? Perhaps you don?t want to because it feels financially irresponsible. I think that?s an error in judgment on your part, since becoming a linchpin is in fact the most financially responsible choice you can make.

You get what you deserve when you embrace the Dip and treat it like the opportunity it really is.

Your outlook is completely due to your worldview.

You can?t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

You have everything you need to build something far bigger than yourself.

Your personality and attitude are more important than the actual work product you create, because indispensable work is work that is connected to others.

You can?t fool all the people, not even most of the time. People, once unfooled, talk about the experience.

You market when you hire and when you fire. You market when you call tech support and you market every time you send a memo.

Your turn Imagine that the world had no middlemen, no publishers, no bosses, no HR folks, no one telling you what you couldn?t do. If you lived in that world, what would you do? Go. Do that.

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American Author, Entrepreneur, Marketer and Public Speaker