Simon Sinek


English Author, Leadership Expert

Author Quotes

A five minute call replaces the time it takes to read and reply to the original email and read and reply to their reply... or replies. And I no longer spend 20+ minutes crafting the perfect email - no need to.

And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader?s vision comes to life the right way, a stable way and not the expedient way.

A friend is an emotional bond, just like friendship is a human experience.

Any parent who tells their kids that they can't attend a school play or go to a soccer match because they have to work is kidding themselves. It's OK to miss a game or two or a performance here and there, but it's not all right to miss the majority of them.

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

Anyone can sell product by dropping their prices, but it does not breed loyalty.

A leader must be inspired by the people before a leader can inspire the people.

Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.

A leader's job is not to do the work for others, it's to help others figure out how to do it themselves, to get things done, and to succeed beyond what they thought possible.

As anyone who starts a business knows, it is a fantastic race. There is a statistic that hangs over your head - over 90 percent of all new businesses fail in the first three years. For anyone with even a bit of competitive spirit in them, especially for someone who defines himself or herself as an entrepreneur, these overwhelming odds of failure are not intimidating, they only add fuel to the fire. The foolishness of thinking that you're a part of the small minority of those who actually will make it past three years and defy the odds is part of what makes entrepreneurs who they are, driven by passion and completely irrational.

A sour corporate culture can actually make an entire society unhappy. This means that a strong corporate culture can have a positive impact on a society.

As the Zen Buddhist saying goes, how you do anything is how you do everything.

A star wants to see himself rise to the top.

At the end of the day, humans are social animals and we are at our best when we get to do things with others who appreciate and enjoy what we enjoy. It's what keeps us human.

A team is not a group of people that work together. A team is a group of people that trust each other.

August 5, 1981. That?s the date it became official. It?s rare that we can point to an exact date when a business theory or idea becomes an accepted practice. But in the case of mass layoffs, we can. August 5, 1981, was the day President Ronald Reagan fired more than 11,000 air traffic controllers.

Academic experts may not be good at doing what they are experts in themselves, but they are good at explaining the subject matter to others. They write books, teach courses and offer lessons and give steps others can follow.

Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

According to a Gallup poll conducted in 2013 called State of the American Workplace, when our bosses completely ignore us, 40 percent of us actively disengage from our work. If our bosses criticize us on a regular basis, 22 percent of us actively disengage. Meaning, even if we?re getting criticized, we are actually more engaged simply because we feel that at least someone is acknowledging that we exist! And if our bosses recognize just one of our strengths and reward us for doing what we?re good at, only 1 percent of us actively disengage from the work we?re expected to do.

Great companies don?t hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you?ll be stuck with whoever?s left.

Actions speak louder than words. All companies say they care, right? But few actually exercise that care.

If we don?t understand the cause, then even the right answers will always steer us wrong ? eventually. The truth, you see, is always revealed ? eventually.

Addicted to the short-term results, business today has largely become a series of quick fixes added on one after another after another. The short-term tactics have become so sophisticated that an entire economy has developed to service the manipulations, equipped with statistics and quasi-science. Direct marketing companies, for example, offer calculations about which words will get the best results on each piece of direct mail they send out.

Set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply because they love where they work.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

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English Author, Leadership Expert