Simon Sinek


English Author, Leadership Expert

Author Quotes

Martin Luther King, Jr. gave the ?I have a dream? speech, not the ?I have a plan? speech.

Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?

Money is a short-term result that incentivizes short-term decision making.

If anyone has ever sold you anything with a warning to fear the consequences if you don?t buy it, they are using a proverbial gun to your head to help you see the value of choosing them over their competitor. Or perhaps it?s just a banana. But it works.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

If I waste my money, I can always make more of it, but if I waste my time, there?s no getting it back.

In this age of omni-connectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.

If no one ever broke the rules, then we'd never advance.

Innovation is the application of technology to solve human problems.

If our leaders are to enjoy the trappings of their position in the hierarchy, then we expect them to offer us protection. The problem is, for many of the overpaid leaders, we know that they took the money and perks and didn?t offer protection to their people. In some cases, they even sacrificed their people to protect or boost their own interests. This is what so viscerally offends us. We only accuse them of greed and excess when we feel they have violated the very definition of what it means to be a leader.

Instead of asking, WHAT should we do to compete? the questions must be asked, WHY did we start doing WHAT we?re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

If the leader of the organization can?t clearly articulate WHY the organization exists in terms beyond its products or services, then how does he expect the employees to know WHY to come to work?

Instead, managers must become leaders in their own right, which means they must take responsibility for the care and protection of those in their charge, confident that their leaders will take care of them.

If the people aren?t looking out for the community, then the benefits of a community erode. Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.

It is a leader?s job instead to take responsibility for the success of each member of his crew. It is the leader?s job to ensure that they are well trained and feel confident to perform their duties. To give them responsibility and hold them accountable to advance the mission.

If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause?proof of WHY.

It is not the demands of the job that cause the most stress, but the degree of control workers feel they have throughout their day. The studies also found that the effort required by a job is not in itself stressful, but rather the imbalance between the effort we give and the reward we feel. Put simply: less control, more stress.

If we care about the average working American, then Wal-Mart matters. A lot.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

If you can clearly articulate the dream or the goal, start.

It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone.

If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.

It?s worth repeating: people don?t buy WHAT you do, they buy WHY you do it.

If you hire people just because they can do a job, they?ll work for your money. But if you hire people who believe what you believe, they?ll work for your with blood, sweat and tears.

It's always the organizations that are resource constrained that come up with the good ideas to win.

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English Author, Leadership Expert