Simon Sinek


English Author, Leadership Expert

Author Quotes

If the people aren?t looking out for the community, then the benefits of a community erode. Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.

It is a leader?s job instead to take responsibility for the success of each member of his crew. It is the leader?s job to ensure that they are well trained and feel confident to perform their duties. To give them responsibility and hold them accountable to advance the mission.

If they had started their sales pitch with WHY the product existed in the first place, the product itself would have become the proof of the higher cause?proof of WHY.

It is not the demands of the job that cause the most stress, but the degree of control workers feel they have throughout their day. The studies also found that the effort required by a job is not in itself stressful, but rather the imbalance between the effort we give and the reward we feel. Put simply: less control, more stress.

If we care about the average working American, then Wal-Mart matters. A lot.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

If you can clearly articulate the dream or the goal, start.

It is only from the people I've had the good fortune to meet that I am learning the lessons to guide me. Baz Luhrmann, director of 'Moulin Rouge,' for example, has a childlike curiosity about the world. He doesn't pretend to know all the answers - quite the opposite, in fact. He asks loads of questions of everyone.

If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.

It?s worth repeating: people don?t buy WHAT you do, they buy WHY you do it.

If you hire people just because they can do a job, they?ll work for your money. But if you hire people who believe what you believe, they?ll work for your with blood, sweat and tears.

It's always the organizations that are resource constrained that come up with the good ideas to win.

If you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity.

It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.

Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason.

Happy employees ensure happy customers. And happy customers ensure happy shareholders?in that order.

Henry Ford summed it up best. If I had asked people what they wanted, he said, they would have said a faster horse.

How can you help the human race progress?

However, if we?re starting with the wrong questions, if we don?t understand the cause, then even the right answers will always steer us wrong . . . eventually. The truth, you see, is always revealed . . . eventually.

Humility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.

I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.

I don't enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.

Great leaders and great organizations are good at seeing what most of us can?t see. They are good at giving us things we would never think of asking for.

I find, when you're an optimist, life has a funny way of looking after you.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

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English Author, Leadership Expert