Simon Sinek


English Author, Leadership Expert

Author Quotes

I use Apple because they're easy to understand and everybody gets it.

In order to improve HOW and WHAT we do, we constantly look to what others are doing. We attend conferences, read books, talk to friends and colleagues to get their input and advice, and sometimes we are also the dispensers of advice. We are in pursuit of understanding the best practices of others to help guide us. But it is a flawed assumption that what works for one organization will work for another. Even if the industries, sizes and market conditions are the same, the notion that if it?s good for them, it?s good for us is simply not true.

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.

I'd rather play in the major leagues and have some bad games than play consistently good ball in the minors.

In the 1980s America reacted to the Soviet Union's invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.

Leadership is absolutely about inspiring action, but it is also about guarding against mis-action.

If anyone has ever sold you anything with a warning to fear the consequences if you don?t buy it, they are using a proverbial gun to your head to help you see the value of choosing them over their competitor. Or perhaps it?s just a banana. But it works.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

If I waste my money, I can always make more of it, but if I waste my time, there?s no getting it back.

In this age of omni-connectedness, words like 'network,' 'community' and even 'friends' no longer mean what they used to. Networks don't exist on LinkedIn. A community is not something that happens on a blog or on Twitter. And a friend is more than someone whose online status you check.

If no one ever broke the rules, then we'd never advance.

Innovation is the application of technology to solve human problems.

If our leaders are to enjoy the trappings of their position in the hierarchy, then we expect them to offer us protection. The problem is, for many of the overpaid leaders, we know that they took the money and perks and didn?t offer protection to their people. In some cases, they even sacrificed their people to protect or boost their own interests. This is what so viscerally offends us. We only accuse them of greed and excess when we feel they have violated the very definition of what it means to be a leader.

Instead of asking, WHAT should we do to compete? the questions must be asked, WHY did we start doing WHAT we?re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Great leaders and great organizations are good at seeing what most of us can?t see. They are good at giving us things we would never think of asking for.

I find, when you're an optimist, life has a funny way of looking after you.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it.

Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.

I have friends who are majorly into the cosplay culture and have urged me to go to a convention for no other reason than to meet others like me.

Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.

I know of no case study in history that describes an organization that has been managed out of a crisis. Every single one of them was led.

Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.

I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.'

Great leaders see money as fuel, not a destination.

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English Author, Leadership Expert