Simon Sinek


English Author, Leadership Expert

Author Quotes

I know of no case study in history that describes an organization that has been managed out of a crisis. Every single one of them was led.

Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.

I know there's a difference between being successful and feeling successful. And if you ask me if I feel successful, the honest answer is 'not yet.'

Great leaders see money as fuel, not a destination.

I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.

Great leaders state out loud what they intend to do and in doing so, they get things done.

I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets.

Great leaders? are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people?supporters, voters, customers, workers?who act for the good of the whole not because they have to, but because they want to.

I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.

Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason.

Happy employees ensure happy customers. And happy customers ensure happy shareholders?in that order.

Henry Ford summed it up best. If I had asked people what they wanted, he said, they would have said a faster horse.

How can you help the human race progress?

For great leaders, The Golden Circle is in balance. They are in pursuit of WHY, they hold themselves accountable to HOW they do it and WHAT they do serves as the tangible proof of what they believe.

For values or guiding principles to be truly effective they have to be verbs. It?s not integrity, it?s always do the right thing. It?s not innovation, it?s look at the problem from a different angle. Articulating our values as verbs gives us a clear idea ? we

Good leadership is like exercise. We do not see any improvement to our bodies with day-to-day comparisons.

Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand.

Finding WHY is a process of discovery, not invention.

Every single employee is someone?s son or someone?s daughter. Like a parent, a leader of a company is responsible for their precious lives.

Everything we do, we believe in challenging the status quo. We believe in thinking differently? The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers.

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

Customers will never love a company until the employees love it first.

Directions are instructions given to explain how. Direction is a vision offered to explain why.

Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.

Don?t forget, the superior Betamax technology did not beat out the substandard VHS technology as the standard format for videotape in the 1980s.

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English Author, Leadership Expert