Simon Sinek


English Author, Leadership Expert

Author Quotes

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.

Customers will never love a company until the employees love it first.

Directions are instructions given to explain how. Direction is a vision offered to explain why.

Babe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.

Don?t forget, the superior Betamax technology did not beat out the substandard VHS technology as the standard format for videotape in the 1980s.

Bad leaders believe that they have to project control at all times.

Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.

Be the leader you wished you had.

Dr. King gave the ?I have a dream? speech not the ?I have a plan? speech. It?s our dreams that change the course of history.

Because the work we?re doing now is better than the work we were doing six months ago. And the work we?ll be doing six months from now will be better than the work we?re doing today.

Dream big. Start small. But most of all, start.

Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you?not because they have to, not because they are paid to, but because they want to.

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

Believe it or not, the success of alcoholics anonymous, for example, talks about the twelve step program. We all joke about the first step, which is to admit you have a problem. But it is the twelve steps that really matter. If you master eleven steps in alcoholics anonymous, which has been successfully doing this for eighty years or something, but not the twelfth, the odds are very high that you will start drinking again. But if you master the twelve steps the odds are that you will beat the disease, so the twelfth step is to help another alcoholic. It is to commit to helping another alcoholic, in other words, it comes from service, and we are all so preoccupied with ourselves. How can I get happy, how can I find the job I love, how can I become a millionaire, how can lose weight. Yet, the reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things. How can I help somebody I care about find the job they love? How can I help somebody I care about find happiness in their work? And when we commit to service it actually biologically and anthropologically is more likely to lead to our own success and our own happiness.

Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

Believing that your competition is stronger and better than you pushes you to better yourselves.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

Bottom line. All companies are in business to make money, but being successful at it is not the reason why things change so drastically. That only points to a symptom. Without understanding the reason it happened in the first place, the pattern will repeat for every other company that makes it big. It is not destiny or some mystical business cycle that transforms successful

Every company, organization or group with the ability to inspire starts with a person or small group of people who were inspired to do something bigger than themselves. Gaining clarity of WHY, ironically, is not the hard part. It is the discipline to trust one's gut, to stay true to one's purpose, cause or beliefs. Remaining completely in balance and authentic is the most difficult part.

But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.

Every day, the competition is doing something new, something better.

A good leader shares information, even if they don't know the whole story. Without any information, people create their own, which causes fear and paranoia.

Anyone can sell product by dropping their prices, but it does not breed loyalty.

A leader must be inspired by the people before a leader can inspire the people.

Anyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.

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English Author, Leadership Expert