Great Throughts Treasury

A database of quotes

David Ogilvy

American Advertising Executive, Co-Founder of Ogilvy and Mather

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising you will do well in the marketplace."

"The great leaders are apt to be found among those who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it."

"I despise toadies who suck up to their bosses; they are generally the same people who bully their subordinates."

"Leaders grasp nettles. "

"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. "

"If it doesn't sell, it isn't creative. "

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. "