Faith Popcorn, born Faith Plotkin

Faith
Popcorn, born Faith Plotkin
1943

American Contemporary Economist, Writer, Futurist and CEO of marketing consulting firm BrainReserve, Author of The Popcorn Report

Author Quotes

Eighty percent of the consumer dollar is controlled by women, and women earn $4.4 trillion a year,

For the first time ever in the history of mankind, the wilderness is safer than "civilization."

It's a teeny, tiny brain chip that's inserted at will... (that) will give you language (skills or other) knowledge,

It's just like you don't want to believe you have to talk to your wife in a different way. She's supposed to understand you... Listen to the language of the female and talk to her in her language. Give her what she thinks is important, not what you think is important. Who wouldn't like that?

People are getting nervous about pharmaceuticals. If it's food, people trust it more. And people are also so happy to hear that something they love to eat is also good for them.

The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).

We do a lot of brainstorming with our talent base of 6,500 experts globally,

We won't have to learn French, we'll know French. It'll extend our health and monitor our pulse and blood pressure. I think we're going to see that shift in the next 30 years.

Women don't buy brands. They join them.

American is a consumer culture, and when we change what we buy – how we buy it – we’ll change who we are.

A mental fitness boom is brewing.

Just before consumers stop doing something, they do it with a vengeance.

Two trends will cycle high in our culture: cocooning, our desire to shelter ourselves from the harsh realities of our world, and fantasy adventure, our hunger for the new and unconventional.

Food, prescribed in doses, will be preventative medicine. 'Foodaceuticals' will blur the edges between drug therapy and nutrition.

Author Picture
First Name
Faith
Last Name
Popcorn, born Faith Plotkin
Birth Date
1943
Bio

American Contemporary Economist, Writer, Futurist and CEO of marketing consulting firm BrainReserve, Author of The Popcorn Report