Seth Godin


American Author, Entrepreneur, Marketer and Public Speaker

Author Quotes

Your content: Who is listening? Make something for them. If you make something that solves their problems, they?ll talk about it and tell others.

You don't need to convince everyone. All you need to do is motivate people who choose to follow you.

Your first mistake might be assuming that people are rational. Your second mistake could be assuming that people are eager for change. And the marketer's third mistake is assuming that once someone knows things the way you know them; they will choose what you chose.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

You get to choose the tribe you lead. Through your actions as a leader, you attract a tribe that wants to follow you.

Your generosity is more important than your perfection.

You can work for a company that wants indispensable people, or you can work for a company that works to avoid them.

You get to keep making art as long as you are willing to make the choices that let you make your art.

Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.

You can?t ? or you don?t want to? I?ll accept the second. It?s quite possible that you don?t want to. It?s possible that making this commitment is too scary or too much work? Perhaps you don?t want to because it feels financially irresponsible. I think that?s an error in judgment on your part, since becoming a linchpin is in fact the most financially responsible choice you can make.

You get what you deserve when you embrace the Dip and treat it like the opportunity it really is.

Your outlook is completely due to your worldview.

When kids grow up wanting to be you, you matter.

When your art fails, make better art.

Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.

When our responses turn into reactions and we set out to teach people a lesson, we lose.

When your dreams become reality, they are no longer your dreams.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

When Pat Holt strings together a list of words not to overuse?Actually, totally, absolutely, completely, continually, constantly, continuously, literally, really, unfortunately, ironically, incredibly, hopefully, finally?she?s not being a stickler for formality and grammar. Instead she?s reminding us that words matter, that poor word use is just a red flag for someone who wants to ignore you.

When your people do what they do because they love it, it works. Even if they?re not as technically adept as the competition.

You are not one of the myriad of interchangeable pieces, but a unique human being, and if you?ve got something to say, say it, and think well of yourself while you?re learning to say it better. ? David Marmet

What Every Good Marketer Knows: Anticipated, personal and relevant advertising always does better than unsolicited junk.

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

Where does trust come from? This is what every marketer wants to know. Without trust, marketers know that there are no sales. Trust means the prospect believes not only that the product being sold will actually solve his problems, but that if for some reason it doesn't, the company will make good on its reputation of performance. We happily pay a premium to buy our jewelry from a fancy store instead of from a shady character on the street. Why? Because we trust the store to sell us the real deal, while the guy with the watches in a briefcase represents substantial risks. Corporations pay consultants billions of dollars for their advice, when they could probably find similar advice down the street at the local community college. Why the premium? Because Bain and McKinsey and the like are trusted advisers. They've built enough of a track record, and enough confidence, that they can command substantial premium.

You are not your resume, you are your work.

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American Author, Entrepreneur, Marketer and Public Speaker