Great Throughts Treasury

A database of quotes

Bruce Doolin Henderson

Founder of the Boston Consulting Group

"The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage."