Great Throughts Treasury

"Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose, it is like a guiding star on the horizon - forever pursued but never reached."

"Why are we here? I think many people assume, wrongly, that a company exists solely to make money. Money is an important part of a company's existence, if the company is any good. But a result is not a cause. We have to go deeper and find the real reason for our being."

"Take risks. Ask big questions. Don't be afraid to make mistakes; if you don't make mistakes, you're not reaching far enough."

"Marketing is too important to be left to the marketing department."

"A group of people get together and exist as an institution we call a company so they are able to accomplish something collectively that they could not accomplish separately – they make a contribution to society, a phrase which sounds trite but is fundamental."