Great Throughts Treasury

"User experience is everything. It always has been, but it's still undervalued and under-invested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board."

"To bet on a new idea, you have to have faith. Don't overanalyze it."

"When you're obsessing about one thing, you can reach insights about how to solve hard problems. If you have too many things to think about, you'll get to the superficial solution, not the brilliant one. The irony, of course, is that both Blogger and Twitter started as side projects. If I had been absolutely focused on the main project, they might never have happened. So, there is something to be said for knowing when you're locked in to the right problem. To me, that comes down to the gut. The things that keep nagging at you are the ones worth exploring."

"If you don't die, you win sometimes."

"What the Internet is great at is building networks. We didn't get that when we built Blogger. We were doing nothing to make the whole greater than the sum of the parts."

"Do fewer things."

"All the startup advice you read is wrong."

"If you put too many people around a flickering idea,you risk blowing it out. A wiser strategy is to let that thrive, and if that starts burning brighter, send more people over to pay attention."