Great Throughts Treasury

A database of quotes

James C. Collins and Jerry I. Porras

Authors of Built to Last: Successful Habits of Visionary Companies

"A well-conceived vision consists of two major components; core ideology and envisioned future."

"Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world."

"Listen to people in truly great companies talk about their achievements - you will hear little about earnings per share."

"Leaders die, products become obsolete, markets change, new technologies emerge, and management fads come and go, but core ideology in a great company endures as a source of guidance and inspiration."

"Envisioned future is what we aspire to become, to achieve, to create-something that will require significant change and progress to attain."

"Vision provides guidance about what core to preserve and what future to stimulate progress toward."