Great Throughts Treasury

"When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either."

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. "

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people. "

"I have learned to respect ideas, wherever they come from."

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. "

"The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. "

"The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders."

"What helps people, helps business. "