Great Throughts Treasury

"Words mean nothing in themselves; they re as much symbols as x or y."

"Semantics teaches us to watch our prejudices... Semantics is the propagandist's worst friend."

"Attitude is your acceptance of the natural laws, or your rejection of the natural laws."

"Democracy, as has been said of Christianity, has never really been tried."

"I find it difficult to believe that words have no meaning in themselves, hard as I try. Habits of a lifetime are not lightly thrown aside."

"Common sense is that which tells us the world is flat."

"For those who believe, no proof is necessary. For those who don't believe, no proof is possible."

"The best mental effort in the game of business is concentrated on the major problem of securing the consumer's dollar before the other fellow gets it."

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."

"Sanely applied advertising could remake the world."

"The Lord prefers common looking people. That is why he made so many of them."

"Traditional nationalism cannot survive the fissioning of the atom. One world or none."

"The violation of some laws is a normal part of the behavior of every citizen."